Looking for something that is trendy and cheap?
Fast fashion is your choice!
Started in the late 1990's, fast fashion became one of the most important fashion trend nowadays! In Japan, of course you can find international fast fashion brands like ZARA, H&M, Forever 21 etc. However, if you are looking for some Japanese style fashions, the local fast fashion brand GU is a place that you should not miss!
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| Picture credited to GU |
GU is pronounced as "Jee-you" which is the Japanese world "自由” (freedom)! Actually GU is under the same group as another famous casual wear brand UNIQLO. GU is more popular among young people since their designs are trendy and up to the minute. As of August 31, 2016, there are more than 350 GU stores in Japan, China and Taiwan. They will open their first 2 stores in Hong Kong in Spring 2017!
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| Picture credited to GU |
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| Picture credited to GU |
Other than the designs and prices, actually there are other things that make GU special and stand out from the others. For example, they have specially designed fitting room (for some stores only) for ladies.
WONDER CLOSET
You will be amazed by these specially designed fitting rooms. They are not only spacious, they are even beautifully decorated.
You are right! The picture above is actually a fitting room. It looks more like a girl's bedroom instead!
Let's take a look of other fitting rooms too!
A spacious fitting room with a huge mirror in it! You can become a Hollywood star too!!
How about a London style cafe? Oops, it is actually a fitting room too!
Check out the WONDER CLOSET at GU@BICQLO
Address: 7F BICQLO, 3-29-1 Shinjuku, Shinjuku-ku, Tokyo
Tel.: 03-5369-0371
Hours: 10:00-22:00
Other than the beautifully designed fitting rooms, lately GU brought in the self-checkout system into their stores. You may think that what's so special about it? There are many other stores or supermarkets doing the same thing for many years.
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| Picture credited to Excite Bit |
The special thing about the new GU self-checkout system is that you do NOT have to scan the barcode of the items. All you need to do is just putting all the items (without the hangers) you want into the box in front of the machine.
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| Picture credited to Excite Bit |
Then, the machine can do all the scan for you. In just a second, the total amount is displayed on the screen, and you just need to pay now! So you may ask, how come the machine can do the scan by itself?
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| Picture credited to Excite Bit |
Actually the price tag attaching to each item is a special IC tag which can be recognized by the machine! It is just amazing!
However, please note that you should go to the cashier where you can get help from the staff IF:
01. You need to get the Tax-Free Service for total purchase over 5,000 yen
02. You want to pay by credit card and the total purchase is over 30,000 yen
03. You need to pay be credit cards that are NOT VISA, MasterCard, JCB, AMERICAN EXPRESS, Diners.
If you want to try and use this amazing machine, you can visit the GU store in Seibu Shinjuku PePe in Shinjuku!
GU@Seibu Shinjuku PePe
Address: 5F Seibu Shinjuku PePe, 1-30-1 Kabukicho, Shinjuku-ku, Tokyo
Tel.: 03-6233-9237
Hours: 11:00-22:00
Other than fast fashion GU, actually there are other fast fashion stores in Japan that you may be interested too. Check out these sharing too!
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