Wednesday, June 29, 2016

# Shopping ♪ One Stop Shopping Experience! Odakyu Department Store Shinjuku

The Best Shopping Place in Shinjuku
Odakyu Department Store Shinjuku
(Just outside the south exit of the Shinjuku station)

A Story of the Japanese Department Store

In the last couple decades, there are many new shopping malls were built in the center of Tokyo. I bet you must able to name a few famous ones, for example, Roppongi Hills, Tokyo Midtown, and Omotesando Hills. Actually in the department store industry, market players always put themselves in an active position to satisfy their customers' needs. For example, bringing in trendy brands, renovating shopping areas, cooperating with other players, or even merging with each other to strengthen themselves to play in this industry.

In Shinjuku, there are more than 3.2 millions people coming in and out or just passing by everyday. You can find Isetan, Mitsukoshi, Takashimaya, Odakyu, 0101, or LUMINE etc. in this busy district. In order to give a better shopping experience for the customers, Isetan, Takashimaya, and Odakyu etc. enhanced their underground spaces by introducing the idea of "Shop and Dine at One Stop". Variety of restaurants and shops can be found in these department stores.

Odakyu Department Store Shinjuku

In order to let customers to have the shopping experience, "A More Efficient Time, A Better Life", new campaigns are introduced in Odakyu Department Store. Do you know that Odakyu Department Store is the second largest market player in the department store industry? They are making 93 billions yen per year! Moreover, having the perfect location in Shinjuku, connected to the south exit and west exit of the Shinjuku station, Odakyu hopes to continuously provide their best service and products to their overseas customers!

In addition, Odakyu group has recently introduced the new slogan "Value up". Having the location advantage, Odaykyu hopes to bring their services to another level by enhancing their services and products!

Actually we found out that there are many interesting events or campaigns that Odakyu has been done before, for example, the "Only Odakyu" series of merchandise sold in March 2005. In order to stand out from other department stores, they tried to sell original products in store or online. In September 2015, "Only Odakyu" series were sold in 3 Odakyu Department Stores, and they provided more than 1000 products for customers to choose. This campaign received a favorable feedback from customers and the market!

"Styling Coordinator"service has been enhanced recently since it was firstly introduced in March 2003. After understanding the customers' needs, coordinators will provide professional styling advice and suggest suitable products to their customers.  There are 18 styling coordinators working at the Shinjuku store and 7 styling coordinators working at the Machida store. Starting in 2006, a private area and reservation system were introduced to this styling service in order to satisfy their customers needs.

Let us tell you more about this One Stop Shopping Heaven!

Odakyu Department Store Shinjuku

From the west exit to the south exit of the Shinjuku station, you can find many different kinds of commercial buildings including the HALC at Shinjuku west exit, Odakyu Department Store, Odakyu Ace, Shinjuku MYLORD, Mosaic Street, Shinjuku Southern Terrace, Hotel Century Southern Tower. All these buildings are Odakyu group's properties which create a huge shopping heaven in Shinjuku! If you are looking for some high quality shopping experience, Odakyu group can definitely provide you the best experience ever!!

Map of the Odakyu Shopping Area

Odakyu Department Store Shinjuku
1-1-3, Nishishinjuku, Shinjuku-ku, Tokyo
Hours: 10:00 - 20:30 (close at 20:00 every Sunday)
          10:00 - 21:00 (Main Building 10th Floor)
          10:00 - 20:30 (close at 20:00 every Sunday) for the Artwork Department on 10th Floor

Restaurant District Odakyu Manhattan Hills
Hours: 11:00 - 22:30 (Main Building 13th and 14th Floors)
          11:00 - 22:00 (Main Building 12th Floor)

Homepage: Official English Homepage

Hey, are you ready for some shopping? Let's go!!

Odakyu Department Store - 1st Floor

The first stop we will take you to is the Main Building, Odakyu Department Store! You can just find the entrance right after you get out of the Shinjuku Station. Chanel, Louis Vuitton, Cartier, Dunhill, BULGARI, Tiffany&Co. and other international big brand names are waiting for you here. Also, you can find the tourists information center on this floor. Don't worry, you can find English speaking and Chinese speaking staff here if you need any help!

Odakyu Department Store - 3rd Floor to 6th Floor


Women's fashions can be found from 3rd Floor to 6th Floor. Hey, let's visit TSUMORI CHISATO this famous Japanese brand first.

As you may have known, TSUMORI CHISATO is a Japanese fashion designer who likes to focus on prints and is said to have a "healthy does of Japanese animation style / bohemian cuteness" in her design.

Left Photo: Top (Orange color) 23,000yen + tax, pants 29,000yen + tax
Right Photo: Two Watches (left) 15,000yen + tax each
Right Photo: Two Watches (right) 32,000yen + tax each
Right Photo: Happy Metal Ball Watch (top) 35,000yen + tax

TSUMORI CHISATO is also focused in opening overseas stores, so you may have seen her shops in other places before. Do you know that there are more than 40 TSUMORI CHISATO stores worldwide now? How about pay a visit to her store in Odakyu Department Store Shinjuku.


This shop can be found on the 3rd floor of the main building. A perfect place to shop for women's fashion, shoes, handbags and accessories.  It is said that this is the busiest shop in Tokyo!

MICHAEL KORS is an American fashion designer who created the brand which sells fashion, accessories, jewelry, footwear and fragrance. If you like his style, don't miss this shop.


The famous Japanese jewelry store 4℃ is located on the 2nd floor of the main building. If you are looking for your wedding rings or jewelry for your special days, this shop is a good place to visit!

Luria 4℃

Photo: Handbag in model's hand 4,800yen + tax
If you like the jewelry design of 4℃, then you can't miss their accessories section on 3rd floor.  You can find a huge selection of their handbags and accessories here.

Men's Fashion and Accessories

It's time to shop something for him! Not just only leather shoes, you can also find other men's accessories on the 7th floor of the main building.

Have no idea what to buy? Don't worry, how about a pair of nice leather shoes from a.testoni, CHEANEY, Church's Santoni, Stefano Branchini, Cole Haan etc.?


All CYPRIS products are made of Italian leather and made in Japan!

Left Photo: Wallets from 10,800yen to 23,760yen + tax
Huge selection of wallets and card holders.


You can order your custom leather belt here! All materials are made in Japan too. I bet he will be very happy to receive this special and unique present from you!


Now, visiting the drugstore in Japan is a must-go place for every tourist. If you don't like the crowded drugstores on streets, the MAKE UP SOLUTION on the 2nd floor of main building is the perfect place for you.

Sunscreen is a must need item in summer, right? Here, you can find all kinds of sunscreen, no matter you are looking for spray, powder, or lotion types, you can find it right here!

SWATi Candles - Do you want to taste all of these? Don't do it! Actually these are all candles! A very nice souvenir for your friends maybe.

Photos: Candles from 650yen + tax

Other than the products we mentioned, of course you can find other beauty products like body lotion, masks, and skin care here.

Excuse me! I need more baskets!!

It's time for our next stop, HALC!


You can find many different kinds of sports goods on the 1st floor and B1 floor of HALC. Outdoor activities goods can also be found here.  Any golf lovers here? There is a golf training center on the top level (level R) here too!

At HALC, you can find the famous Onitsuka Tiger sneakers, NIKE, adidas, asics, THE NORTH FACE+, and the all year round swimming wear section here. This is a perfect place for the sports lovers!!

Onitsuka Tiger and NIKE

adidas and asics

THE NORTH FACE+ and Swimming Wear Section

You can find all the shops mentioned above on the 1st floor of HALC!

For those of you who are looking for golf and travel goods:

Golf products can be found on the 1st floor of HALC
Famous German Luggage - RIMOWA can be found on B1 of HALC

Photo: The luggage that the model is carrying, 113,400yen + tax


RIMOWA is one of Europe's leading manufacturers of premium travel and carry-on luggage made of aluminum and polycarbonate. How about getting a new RIMOWA luggage in Japan?

Address: B1 floor of HALC
Hours: 10:00 to 20:30 (close at 20:00 every Sunday)

A Short Trip to Hakone

After doing some shopping at Odakyu Department Store, let's hop on the Odakyu Limited Express Romance Car to get to Hakone!!

Photo: Steak lunch box, 2,300yen + tax (Limited 15 boxes per day!)
Before that, let's grab something to eat on the train! How about a Japanese lunch box? On the B2 floor of the Odakyu Department Store, you can find a variety of selection of food, like dim sum, lunch boxes, and Japanese snacks etc. 

This time, let's try the famous lunch box from Asakusa Imahan! The original shop of Asakusa Imahan was opened in Meiji 28 years in Asakusa.  This shop is famous for the Sukiyaki and Shabushabu (two kinds of Japanese hot pot). Look how nice the beef looks in the lunch box!

Asakusa Imahan
Address: B2 floor of Main Building
Hours: 10:00 to 20:30 (close at 20:00 every Sunday)

The newest model of the Odakyu Limited Express Romance Car - VSE50000

A Hot Spring (Onsen) Trip to Hakone

From Shinjuku station, you can just simply take the Odakyu Limited Express Romance Car to go to Hakone.  Hakone is famous for hot springs, so it's the best spot to visit after a shopping day!!

You are very lucky if you visit Hakone in June! That's because you can get in the hot springs surrounded by the hydrangea flowers in Kowakien! Look how awesome it is!!

Hakone Trip with Odakyu

Hakone Freepass

The Hakone Freepass is a discount excursion ticket offering full coverage of the popular sightseeing destinations in Hakone. Hakone Freepass allows you to get on and off freely within a specified area, as well as providing discount admission to various attractions in the area, and also includes return transportation on the Odakyu Line. Validity is for 2 or 3 days. With Hakone Freepass, you can also ride on 8 different types of transport in the area, such as the Hakone Tozan Line and the Hakone Ropeway, allowing you the freedom to thoroughly explore Hakone. Enjoy your trip to Hakone with the convenient and economical Hakone Freepass.
(From official homepage)


2 days for adults: 5,140yen
2 days for children: 1,500yen

3 days for adults: 5,640yen
3 days for children: 1,750yen

Passes can be purchased at any Odakyu Line station.

Odakyu Department Store Shinjuku
1-1-3, Nishishinjuku, Shinjuku-ku, Tokyo
Hours: 10:00 - 20:30 (close at 20:00 every Sunday)
          10:00 - 21:00 (Main Building 10th Floor)
          10:00 - 20:30 (close at 20:00 every Sunday) for the Artwork Department on 10th Floor

Restaurant District Odakyu Manhattan Hills
Hours: 11:00 - 22:30 (Main Building 13th and 14th Floors)
          11:00 - 22:00 (Main Building 12th Floor)

Homepage: Official English Homepage

Wanna get more and share  your Japanese stories with us? Please join us on Google+ !!
See you there! :)

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