NO
MORE RULES
by
KATE
#Japan Cosmetics ♪ HOW TO ♪ KATE 2017 Trendy Makeup! Let’s learn the chic and trendy modern makeup from the Japanese brand KATE!!
“2017 Trendy Makeup”
Chic, and enchanting
KATE Makeup Tutorial
***
A
famous Japanese cosmetics brand KATE has an
overwhelming popularity
in Japan
as well as in the world market.
as well as in the world market.
For
the coming year, JAPANKURU will
collaborate with KATE,
so follow us chasing the latest trend together!
so follow us chasing the latest trend together!
This time,
using the
latest new item of
KATE,
we has challenged the trendy makeup of
2017.
2017
KATE TRENDY MAKEUP
|
With
the chic glamorousness of this time's
makeup,
we
would like to show the steps in detail together with the review of the latest
items used.
***
KATE
Status of a Global Brand
Landmark of Shibuya
KATE appeared at “Shibuya 109” |
Refined
Cosmetic brand
"KATE”
Being
lively in the energetic
street of Shibuya,
Tokyo,
KATE is clearly showing its status as
a global brand.
You
see!!! HERE in the landmark of Shibuya ”Shibuya 109"
!
Like
this,
it seems KATE has spread its promotion on those large billboards
throughout every main city in Japan.
Yes!!!
With those dynamic advertisements,
no doubt it is a brand supported by a large
number of ladies!
***
2017 Makeup Trend
“Glamorousness on Chic”
This time, 9 items has been
used on the makeup
|
There are 3 keywords to notice for
the trendy makeup of KATE this time!
・Metallic
・Chic
・Glamorous
Cool and chic but it does not forget the
charm of glamorous
femininity.
This time, let’s check the points
for each part before we show you the whole process of the makeup .
Be a more chic and modern lady by
KATE
|
<Base make-up>
Liquid-like, but giving a smooth
texture for covering.
Present a clear skin.
<Eye make-up>
Add a smoky color gradation for eye-shadow.
Present a pair of deeply metallic eyes.
On top, it is a chicly sharp eyeliner.
<Lip makeup>
Express a glamorous lip by adding a glossy texture to the natural pink color.
Among
them, the most noteworthy part is the "Eye Makeup"!
Using
a newly released eye shadow and eyeliner,
Let’s
pay more attention on the dark metal
eyes.
Okay!
Are you ready for the main makeup process this time?
***
Let’s get started!
“#BASE #EYE #LIP
“#BASE #EYE #LIP
BASIC
MAKEUP - BASS & FOUNDATION
”Key Point is to express a clear and natural skin.”
”Key Point is to express a clear and natural skin.”
Because
it is a make-up that put emphasis on
the eye makeup,
we
would like to explain the basic base makeup simply.
First
of all, we prepare
the skin
well with the
MINERAL FILM
UV BASE,
and
finish it with the
foundation of
great covering power "POWDERLESS
LIQUID.”
***
EYE MAKEUP - SHADOW
“Key Point is smokey gradation & glow.”
“Key Point is smokey gradation & glow.”
METAL GLAMOUR EYES
|
Saying,
it is the key item of the makeup this time,
KATE's
new shadow product
“METAL
GLAMOR EYES”
A
5-color-composition of eye-shadow.
Glossy
and pearl-like appearance helps strongly presenting a pair of deep three-dimensional
eyes.
Using BR-3 color
|
We will separately describe the five
colors on
the palette as "A,
B, C, D, E”
↓↓↓
1. Gradation in the order of A➔B➔C
「A」
Put color A on the area of the upper eyelids and tear bag
|
First,
dip color A
with a thicker tip and apply it widely to the entire eyelids
Apply base color widely and
lightly is the point!
|
Apply
color A to the wide area of the eyelids.
Then, apply color B
narrower than A on top of double
line.
|
After
that, use
the thick tip, apply color B narrower
on top of area where color A is applied.
Apply
to a slightly wider area than the double
line and overlay
the natural brown color.
「C」
Apply color C on the double line
and the middle point under the eyes
|
Next,
dip color C with the thinner tip and apply on the double line.
But at
this time, colors are overlapped at
the end of the eyelids and double line.
Put
the shades in about 1/3 the edge of the top and bottom of the eyes around the
boundary line.
2.
Add the slightly pearl appearance with color E.
Overlay color E from the 2/3 of the upper eyelids. |
With the
index finger, slightly
take color E color
and
apply
on 1/3 of the corner of the eyes
Increase
the glow of the upper eyes.
3.
Add point of
glow with color
D
Apply color D on the center
part of eyelids and also the lower eyes!
|
In
the same way,
dip pearl texture color D with index finger
and
Apply
it on two areas
Center
of the upper eyelids and lower eyes,
where overlaying the colors gently.
Area to apply colors A,B,C,D,E
|
Generally, when you look from the
front, the last step should be putting the glowing effect on the upper eyelids
and also the tear bag under the eyes.
By adding a glowing effect to the gradation, a
chic atmosphere is apparently shown.
|
Using
color A, B, C
to make a deeply
smoky gradient
And
pearl color E to create a dark
and metallic texture.
Last,
using the gorgeous pearl color D to finish the eye makeup with a
bright glow.
This is the completion of the dark metal eye makeup.
What if you want to get deeper?
Apply color e widely to the entire eyes to express a pair of deeper and metallic eyes.
*Eye shadow item
METAL GLAMOUR EYES
EYE MAKEUP -Eye liner
-“Key point is a thin and light bouncing eyeliner”
-“Key point is a thin and light bouncing eyeliner”
SUPER SHARP LINER EX
|
Speaking
of KATE, it is eyeliner!
A rich lineup, and it is an indispensable
item in KATE.
From
now on, we are going to show your one of the
special items.
SUPER SHARP
LINER EX
With eyeliner, a new product of KATE, draw a thin and natural eye line by
filling up the gap of the eyelashes.
At this time, if you draw the line lightly bounce up the corner of the eyes, you will be looked chic than usual.
Here, one more!
As we mentioned earlier this "Eyeliner" is a special item,
what do you think?
Are you interested?
Let’s briefly explain you its features.
***
Characteristics of
SUPER SHARP LINER EX
“DESIGN – Brush
– Color – Function”
-Design
The pencil
has a nonagon cross-section.
Not
only a unique and beautiful appearance,
but
also a sense of stability to hold it firmly by hands and draw a delicate line
easily.
-Brush
The
brush of this eyeliner
is actually made and collaborated with a famous
Japanese stationery manufacturer
Pentel. (Collaboration between
cosmetic company and stationery maker ... quite
interesting!)
Thereby,
it is a eyeliner having the advantage to draw smoothly and comfortably with the
delicacy of
the brush.
- Color (Black Color)
Even it is general black, the degree of coloring can be varied when you actually draw it!
The color of this eyeliner was
literally written as "a real dark
black" color.
It is perfectly a black color to emphasize the line of eyes clearly.
- Performance
It firmly blocks sweat, water, and oil and won’t be worn out easily. Sustainability is good.
But you can clean it with hot water easily!
We pretty like it very much.
*Eyeliner Item
SUPER SHARP LINER EX
EYE MAKEUP - Mascara
“Key Point is beautifully curled and firmed
eyelashes”
Eye makeup
is almost done!
Base
and mascara come
together
"GLAMOROUS
LASH"
Making
curled beautiful eyelashes.
"DESIGNING
EYEBROW N"
Making
a natural eyelash.
Eye
makeup is done!
LIPS MAKEUP -
Rouge & Gloss
“Key Point is transparent glitter lips"
Come
to the final stage of makeup.
Lips
make-up.
Using
two items to express a glowing lip gloss.
First,
draw and even overlay the colors along the
lip line with the stick type rouge "ROUGE
HG.“
Then,
on top of it,
apply the "COLOR ENAMEL
GLOSS“ to finish the makeup.
"2017 Trendy Makeup“
Chic, and enchanting
Chic, and enchanting
KATE makeup is completed!
# Metallic # Chic # Glamorous
The above three elements are included in this makeup matching the latest trend badly.
On the other hand, it is a makeup
to be used all-the-time regardless of the time and period.
Before & After
Beautiful makeup to
increase your motivation!
|
Comparing the effect of before and
after,
this time the make up does not
really focus on specific points such as
presenting “big eyes” and “small face,“
It is a makeup that makes
a “total
change” of the overall atmosphere
and depth.
”No. 1 share of the Self-makeup market”
Dynamic scaled cosmetic brand
@Shibuya 109
|
Encountering
“KATE” unconsciously at the energetic
district “Shibuya”
(Wow!
What a big promotion billboard in Shibuya…!)
This
time, we tried
challenging the 2017 trendy
makeup
proposed by KATE.
Every
design, function,
and configuration is very satisfying.
We
can tell after why it is a brand loved by many people after we really tried it.
#2017 #trendy #makeup #KATE
“KATE”
Perfect brand
for fashionable
modern
girls in
the city”
Do
makeup happily from now on!
Next time,
we
will have
a special infiltration report
to
KATE’s
new product press
presentation.
Looking
forward to it! ^^
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