Friday, June 30, 2017

#Japanese Cosmetics ♪ KATE Beauty Talk - The First Half of 2017 Beauty Trend Summary Edition

#Japanese Cosmetics ♪ KATE Beauty Talk - The First Half of 2017 Beauty Trend Summary Edition

One-on-one beauty talk with Japan's famous cosmetic brand "KATE"

Secret Talk - I
The First Half of 2017 Beauty Trend Summary Edition

With the advancement of aesthetic sense, various contents are being overflown with a lot of beauty information. As a result, you often wonder which beauty tips are important to you, don’t you?
Starting with the purpose of telling Japan’s latest trends, a one year collaboration project was done with the well-known cosmetic brand “KATE”. It is not common knowledge, but it is continued with the idea that it gives you the latest Japanese beauty details while you search for information that is useful to our own charm.  

This time, we will review the three stories from the first half of the year through a special report. Along with “behind the scenes” of the shooting, we tried to summarize the parts that many people were interested in in an easy-to-understand manner.

 #Story 1
"The Latest Makeup Trend・2017"

Chic and enchanting KATE makeup tutorial

In the first story, while trying KATE’s newest products, we challenged ourselves to try 2017’s makeup trend. As a global brand, there is only a lot of support from women, KATE is also a step ahead by introducing the latest beauty trend. Instead of focusing on one part of the face, KATE’s favorable reputation is makeup that allows for total transformation that changes the overall atmosphere and depth. Together with this behind-the-scenes story, we consolidated the points.

Please refer to the past post for a detailed makeup tutorial


 Q1. What kind of brand is KATE?
(↪I have heard different things, but I would like to know more precise information on the brand KATE)
A1. KATE is a Japanese cosmetic brand building the trends with a ‘Cool & Sharp’ worldwide view.

KATE’s cosmetic brand is boasting overwhelmingly with popularity of course in Japan, but in the rest of the world’s market as well
Furthermore, the brand KATE is under one of Japan’s leading cosmetic manufactures “Kanebo”. Kanebo is a Japanese cosmetic brand that is shoulder to shoulder with Shiseido. “freeplus”, “Lunasol”, and Kanebo’s “KATE” each respectively have a high level of familiarity of belonging to a traditional company.

Chic + Sophisticated Makeup Before & After
by Japan・KATE

Q2. What is the main focus of the makeup? 
(↪With just one product, you can change your presence completely giving you a more refined feeling. What are the points to pay attention to when doing ones makeup?)
A2. Metallic + chic + glamorous 

Showing off your best chic, glamorous, and feminine features  

A liquid foundation that gives you a light feeling, presenting clear and beautiful skin 
Gradient smoky color adding delicacy and radiance to the eye line, bringing a sultry expression to your eyes.
Represent glamorous lips by adding shine to a natural or pink color lip

 A, B, C: A deep smoky gradation effect/ E (delicate pearl): Dark & metallic texture production/ D (magnificent pearl): Finish with some shine


#1. Behind the Scenes of the Shooting
Studio shoot at JAPANKURU's studio in Asakusa

In order for the model to have a dramatic transformation on the set, the staff concentrated their efforts on the production.
It should be noted that not only is the model wearing all black, which is the brand KATE’s concept color, the entire staff wore all black for the shooting too as if it was an arrangement. haha!  


 #Story 2
"THE BASE ZERO" Release Celebration Party
 A beauty item that deserves attention, "THE BASE ZERO" - 2017

In story 2, we report about interviewing KATE’s new product “THE BASE ZERO” during the release commemoration party. It was an entertaining party where we not only check out the new products, but also experience the KATE brands worldview! Together with that story, we tried to summarize those points!

Please refer to the past post for a detailed makeup tutorial


Makeup presentation using the new foundation product “THE BASE ZERO”

Q1. What was your impression after using the foundation?
(↪Please tell me in detail, such as coverage, finish, color tone, etc of the new foundation)
A1. It has a light texture with excellent coverage.

My favorite thing in particular is how light and thin it spreads on the skin, but the coverage strength is wonderful!
Foundations with coverage usually blends well into the skin, but leaves an almost thick, heavy feeling.
While makeup that emphasizes the natural skin color is popular,
it is a foundation recommended for those do not want to make it thick but try to be well-covered.

Q2. Did you enjoy the party scene?
(I can see that the party spot and the model are very gorgeous, but I'd like to know about the atmosphere of the actual party itself)

A2. It was a gorgeous party gathering HOT beauty celebrities with the latest trend keywords.

 An one day only HOT KATE Masquerade Party 

The most memorable part of the party was the production of the brand's world view.
The moment we entered the party hall, it was as if we became a different person, as if time became impressionable...
Moreover, we remember the unreal beauty that is Ayami Nakajo, who is the most HOT model and actress in Japan now clearly still.


#2. Behind the Scenes of the Shooting
 KATE's "Masquerade party" was held at a famous club "Azabu Juban", one of Tokyo's most HOT & trendy areas

Beauty officials and various media reporters from various fields participated in KATE's masquerade party, and JAPANKURU's beauty writers experienced a new product foundation early along with fashionable sensitive beauty people. 


#Story 3
"Take the Best Shot in Osaka"

In story 3, we explored the best photo spots to take in life
together with the popular sightseeing spots in Osaka!
Let's have fun together discover the latest trend in a trip to Osaka!

Please refer to the past post for a detailed makeup tutorial

Where is the typical photo spot in Osaka?

Q1. What's crucial when taking a souvenir picture?
(↪When I take souvenir pictures while traveling Osaka, I want to know the MUST factor)

A1. Perfect makeup is required! 
   At a different angle from everyone else, leave behind a spectacular piece of yourself with Osaka!

Osaka is said to be the second largest capital city in Japan, and this is one of the most popular sightseeing spots for tourists from all over the world.

There are many famous sights and memorial photography spots in Osaka, but taking a picture with the Glico add is a given. What's more, it's always crowded!
Some advice from personal experiences of visiting Osaka many times and having taken pictures here every time...we recommend you finding a spot where you can take pictures that are even just somewhat different from the others. Even if it's the same spot, isn't it cool to see different peoples perspective?!

(TOP) Osaka Castle  (BOTTOM) Shinsekai

Q2. Where is the most memorable spot?
(↪Where was the most memorable place in Osaka and the reason?)

A2. Shinsaibashi

Osaka's largest shopping district, along with Namba, Shinsaibashi is the most lively area in the Minami area

Here in Shinsaibashi, is Osaka's biggest shopping street with both large and small shops, Daimaru Department Store and shopping malls, large-sized general stores, and delicious gourmet shop are all together.

#3. Behind the Scenes of the Shooting
The best shot at the center intersection of Tsutenkaku!

This is the famous "Shinsekai" (meaning "new world"), it's known for being the place where you can see the Osaka's observatory tower Tsutenkaku. 
Although it is famous for being a gourmet spot, it is an area where you can sense Osaka's particular street scene, so many tourists visit. In fact, we ran into two different couples taking their engagement photos here!!!
A bride and groom wearing Japanese traditional wedding wear posing with beer mugs in one hand and grilled chicken in the other! There is no doubt that it will be a special marriage photo that will be never be forgotten ;)


The First Half of 2017 - KATE's Popular Item Ranking

JAPANKURU did a one year collaboration with KATE.

We looked back on three topics plus took a peak at the behind-the-scenes stories. 

Lastly, let's check out the three most popular items in the design for the first quarter in ranking order~

Secret · Skin Maker · Zero Foundation (Liquid Type)

The #1 long-awaited newest foundation "THE BASE ZERO" series released in April this year! 
It was an item of high interest for its functional aspect of skin tone correction and excellent coverage strength!

Product Detail Information

Secret Skin Maker Zero Foundation (Liquid)

Eyeliner: Super Sharp Liner EX

 The third most popular item was the eyeliner, SUPER SHARP LINER EX.
The nine-sided cutting pen is beautiful in appearance, but also gives you a good grip to ensure preciseness when drawing delicate lines. It's really easy to use.
Since KATE is so famous for its high-functioning eyeliner, aren't you in the least bit interested about this new item?

*Product Detail Information


Eye Shadow: Metal Glamour Eyes (color: BR-3)

The Metal Glamour Eyes eye shadow was the second most popular item!It's the same eye shadow that appeared in the first story (above). 
It is a "smart" item that can be worn as both daily makeup and for special occasion with it's 5 color eye shadow producing an intense eyelid with three-dimensional, glossy, and pearl like look.

*Product Detail Information



Secret Talk -Ⅰ
-The First Half of 2017's Beauty Trend

In the blink of an eye it's already in June - the first half of the year passed by too quickly!
We now look back at the Japan Beauty information in the first half, but the real "sense of beauty" is where each person is confident in what trends suits themselves perfectly and has a lovely heart, don't you?
We will continue to inform you on the latest Japanese beauty information through collaborative projects so we look forward to your continued interest!
Next time ... we will tell you about the "Yukata Makeup Tutorial" perfect for the summer season!👘

One year collaboration project with KATE - Please feel free to read the following past articles!

Vol. 1 - Japan Cosmetics ♪ HOW TO ♪ KATE 2017 Trendy Makeup!

Vol. 2 - Japan cosmetics ♪ KATE tells as HOW TO create perfect skin!! "THE BASE ZERO"

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